Why Go Organic?

More often that not, the reason so many organizations find themselves struggling in their efforts to implement successful, sustainable marketing strategies is that they are trying to do so working from outdated models that no longer work (for the budgets available).

Here are the two biggest mistakes that are made most often:

• Marketing efforts are focused on casting as wide a net as possible into the marketplace in an attempt to grab as many new customers as possible
• In an effort to grab existing market share the primary focus becomes differentiation above all else, focusing all marketing efforts on standing out among competitors

But the truth is that the only model that has consistently demonstrated success in creating and sustaining a cycle of long-term growth is relationship building through authenticity, relevance, and intimacy.

Regardless of the size or specific objectives of your marketing initiative, your primary goal should always be the same:

• To create a genuine, emotional connection based on sincerity, trust, and reliability, with people who find your brand relevant.

This is the approach that Organic takes for every project that comes our way.